Wednesday, June 07, 2006

McDonald's Games Division To Leave Parent Company
Company policies "lead the planet to ruin"; division aims for mass mobilization

McDonald's Interactive announced today that it is striking out on its own from parent company McDonald's. The announcement was made at the International Serious Games Event in Birmingham, England.
McDonald's Interactive was formed four years ago to help the company adapt to new market conditions.

"We began developing a simulation of the fast-food industry, for use by managers in developing market strategies." said Division CTO Sam Grossman. "When we added a climate simulation module, it showed those strategies helping lead to global calamity."
"Management doesn't seem to care, and we can't sit back and fiddle while Rome burns, so our team has decided to break away from McDonald's and do something about it," said Grossman.
The new organization's charter will be to help stimulate mass mobilization for policy change. "Mass mobilization has had some huge effects," said Dan Licari, the organizer of the International Serious Games Event.

Could it be true? The presentation is reportedly the work of Yes Men-like art/activist consortium RTMark.

Thanks Paul

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