Tonight, saturday, June 17, Paola Salerno will open her first German solo show entitled ‘A consumação’ (consumerism). At PLAY_gallery for still and motion pictures, the Italian artist (who’s based in Paris) will present for the first time an extensive project consisting of photos and a series of videos resulting from a long stay in Brazil. After having exhibited the photo series ‘Calabria’ (1996-2000) and ‘La Chapelle’ (1993-1995) at the Kunst-Werke in ‘Factual Fiction’ – a group show curated by Catherine David, and having taken part to ‘Disobedience’ with the video ‘Lettera di Oreste Scalzone a…’ (2004), Paola Salerno comes back to Berlin, this time with works she made in São Paulo last year.
‘The place of consumerism is like an arena, a Roman arena,’ says an anthropologist in the first video of the exhibition ‘A Consumação’, an arena in which the consumers are the gladiators and the fight is fought with brands, corporate images, ritual objects as global market’s products. Paola Salerno leads us inside one of the widest metropolitan areas of the world, São Paulo’s, as inside an arena of global economy.
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“A consumação”
by Paola Salerno
curated by Marco Scotini
Opening: Saturday, 17th June 2006, 7pm
17th March - 8th July 2006
PLAY_gallery for still and motion pictures
hannoversche strasse 1 d-10115 berlin
The gallery is open Wed – Sat, 2 – 7pm
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