Wednesday, November 21, 2007

Liquidated Logos

ZEVS at Lazarides

Liquidated MacDonald's, 2006 (Paris)

To use the city as a canvas has been the focus of artists for some time now, with Banksy reaping the press and rewards more than any in recent times. Alongside Invader and his pixilated tile interventions, ZEVS represents the vanguard of French street art, pioneering a playful and unconventional approach to the street art scene. Active since the early '90s, his elegiac shadow drawings on pavements and walls have been seen all over Europe, echoing the forensic outline of a murder victim chalked on the ground. More recently his billboard "bombings" (in which he shot pin-up poster campaigns with a spray can, then let the red pain run) have influenced others to copy his technique (see the recent Madonna weeping H&M controversy). For his debut London gallery show, the artist will show his Liquidated Logos series, which reflect the power of global brands. By re-painting the logos in their original colours and letting gravity act, each McDonald's, Nike and Apple logo dissolves in parallel lines of colour.

more here and here

Liquidated Chanel, 2007 (installation view at de Pury & Luxembourg, Zurich)


till Thursday 29 November [Tue to Sat 11am - 7pm ]

8 Greek St., W1 T:020.3214.0055 Tube: Piccadilly Circus

Images © ZEVS, Courtesy Galerie Patrica Dorfmann, Paris

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