Tuesday, April 24, 2007

Google Maps: The truth about the red markers.

Google Maps uses small graphical icons to show location related search results on a map in an alphabetical order. Most likely you have seen these weird red balloons already on Google maps standing somewhere in the streets. But did you knew they really exist ?
The project “Map” by Aram Bartholl questions the red markers of Google Maps in a charming, ironic and iconic way.

"On each new search ten red markers (A - J) known from the analogue world find their new position automatically within milliseconds. Interestingly each marker and even the speech bubbles with further information do cast a shadow on the map and satellite image. While zooming in the map the pixel size of the markers on the screen always stay at the same size. But if their size is seen in relation to their environment they shrink while the user does zoom in the map.
This effect corresponds exactly to the phenomenon of Mr. Turtur, the illusionary giant of the children fantasy novel “Jim Button and Luke the Engine Driver“ written by Michael Ende.

The size of the rebuilt red Marker in reality corresponds to the size of a marker in the web interface in max zoom factor of the map."

Go here for a Making Of Video (QT)

more about Aram inhere

digged at we make money not art

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